|本期目录/Table of Contents|

[1]王晓艳,胡守忠,居玲玲.基于扎根理论的智能服装商业化影响因素研究[J].丝绸,2018,55(6):061106.[doi:10.3969/j.issn.1001-7003.2018.06.006]
 WANG Xiaoyan,HU Shouzhong,JU Lingling.Research on influencing factors of smart clothing commercialization based on grounded theory[J].Journal of Silk,2018,55(6):061106.[doi:10.3969/j.issn.1001-7003.2018.06.006]
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基于扎根理论的智能服装商业化影响因素研究(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
55
期数:
2018年6期
页码:
061106
栏目:
研究与技术
出版日期:
2018-06-20

文章信息/Info

Title:
Research on influencing factors of smart clothing commercialization based on grounded theory
文章编号:
1001-7003(2018)06-0031-07
作者:
王晓艳胡守忠居玲玲
上海工程技术大学 服装学院,上海 201620
Author(s):
WANG Xiaoyan HU Shouzhong JU Lingling
College of Fashion, Shanghai University of Engineering Science, Shanghai
关键词:
智能服装商业化商业化影响因素影响因素模型商业化对策程序化扎根理论
Keywords:
commercialization of smart clothing influencing factors of commercialization influencing factor model commercial countermeasures procedural grounded theory
分类号:
TS941.1
doi:
10.3969/j.issn.1001-7003.2018.06.006
文献标志码:
A
摘要:
为探究智能服装商业化的障碍,运用程序化扎根理论,借助QSRNVivo8.0软件,以116篇多元文本资料为样本,对智能服装商业化影响因素进行质性识别研究。研究共获得513个标签,73个初步概念,35个概念,14个初范畴,4个主范畴(宏观环境、市场环境、企业基础、开发战略),1个核心范畴(智能服装商业化)。最终,研究建立了智能服装商业化开发运作机理模型及其影响因素指标体系,并提出了智能服装商业化开发的对策体系,这为加快智能服装大众商业化开发速度提供思路。
Abstract:
To explore the obstacles of smart clothing commercialization, 116 multivariate text data were chosen as samples to study influencing factors of smart clothing commercialization by procedural grounded theory and QSRNVivo8.0 software. 512 labels, 73 primary concepts, 35 concepts, 14 primary categories, 4 main categories (Macro environment, market environment, enterprise foundation, development strategy), and 1 core category (smart clothing commercialization) were gained in total . Finally, operational mechanism model and influencing factors index system of smart clothing commercialization were established. And, the countermeasures system of commercialization development of smart clothing was put forward . This paper provides ideas for speeding up the mass commercialization of smart clothing.

参考文献/References:

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备注/Memo

备注/Memo:
基金项目:上海教育科学研究资助项目(B14035);上海市科学技术委员会创新行动计划资助项目(13DZ2294300);2016年度研究生科研创新项目(E3-0903-16-01245/ E3-0903-17-01292)
收稿日期:2017-05-11
修回日期:2018-00-00
作者简介:王晓艳(1992—),女,硕士研究生,研究方向为服装市场营销
通信作者:胡守忠,教授,hushzh@sues.edu.cn
更新日期/Last Update: 2018-05-11