|本期目录/Table of Contents|

[1]何松涛.基于百度指数的蚕丝被网络关注度分析[J].丝绸,2018,55(5):051101.[doi:10.3969/j.issn.1001-7003.2018.05.001]
 HE Songtao.Analysis on silk quil t Internet attention based on Baidu Index[J].Journal of Silk,2018,55(5):051101.[doi:10.3969/j.issn.1001-7003.2018.05.001]
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基于百度指数的蚕丝被网络关注度分析(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
55
期数:
2018年5期
页码:
051101
栏目:
研究与技术
出版日期:
2018-05-20

文章信息/Info

Title:
Analysis on silk quil t Internet attention based on Baidu Index
文章编号:
1001-7003(2018)05-0001-07
作者:
何松涛
广西壮族自治区蚕业技术推广总站,广西 南宁 530007
Author(s):
HE Songtao
 Guangxi General Station for Sericulture Technology Popularization, Nanning 530007, China
关键词:
蚕丝被”的网络搜索关注时间、方式、内容、热点、人群和地域等信息发现10—12月是蚕丝被的网络关注集中期消费者的移动趋势搜索指数上升蚕丝被的“价格”“品牌”“保养”等内容受到了高度关注蚕丝被“造假制假”新闻给市场带来较大的负面影响江浙地区和经济较发达城市的青年一代是关注蚕丝被的主体。因此建议在互联网时代下蚕丝被行业应更重视品牌建设和质量监管满足市场需求。 关键词:蚕丝被百度指数网络关注度品牌建设质量监管
Keywords:
silk quilt Baidu Index Internet attention brand building quality supervision
分类号:
F768.1
doi:
10.3969/j.issn.1001-7003.2018.05.001
文献标志码:
A
摘要:
商品的网络关注度可在很大程度上反映该商品在市场中的情况,对该商品行业的创新发展具有一定参考价值。基于百度指数数据,以图表形式分析
Abstract:
The internet attention of the products largely reflects the market . Graphs was established based on Baidu Index Data, which analyzed the information of attention time, ways, contents, hotspots, groups, locations ,etc. concerning the keywords ”Silk Quilt” in the search engine. It showed the Oct to Dec was the hot period for its internet attention while the consumer mobile search index rose; They highlighted the contents including prices, brands and care of silk quilts; However the news about fake silk quilt cast a shadow on its market; The youth in Jiangsu province, Zhejiang province and other economically developed areas constitute the majority of the silk quilt attention. It suggested that the silk quilt industry in internet era should attach great importance to its brand building and quality supervision to cater to the market needs

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备注/Memo

备注/Memo:
收稿日期:2017-06-16
修回日期:2018-00-00
作者简介:何松涛(1984—),男,硕士研究生,研究方向为蚕种质量检验检疫
更新日期/Last Update: 2018-04-11