|本期目录/Table of Contents|

[1]梁道雷,郑军红,杨聪霞,等.基于“互联网+大数据”服装定制的精准营销研究[J].丝绸,2018,55(10):101109.[doi:10.3969/j.issn.1001-7003.2018.10.009]
 LIANG Daoleia,ZHENG Junhongb,YANG Congxiaa,et al.Precision marketing based on internet and big data for clothing customization[J].Journal of Silk,2018,55(10):101109.[doi:10.3969/j.issn.1001-7003.2018.10.009]
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基于“互联网+大数据”服装定制的精准营销研究(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
55
期数:
2018年10期
页码:
101109
栏目:
研究与技术
出版日期:
2018-10-20

文章信息/Info

Title:
Precision marketing based on internet and big data for clothing customization
文章编号:
1001-7003(2018)10-0054-06
作者:
梁道雷郑军红杨聪霞张心怡
浙江理工大学 a.理学院;b.信息学院,杭州 310018
Author(s):
LIANG Daoleia ZHENG Junhongb YANG Congxiaa ZHANG Xinyia
a School of Science; b. School of Information Science and Technology, Zhejiang Sci-Tech University, Hangzhou 310018, China
关键词:
互联网大数据服装定制精准营销智能推荐服装搭配
Keywords:
internet big data clothing customization precision marketing smart recommendation clothing matching
分类号:
F49;TP391.4
doi:
10.3969/j.issn.1001-7003.2018.10.009
文献标志码:
A
摘要:
利用互联网平台和大数据技术将各行各业运营数据进行整合和信息挖掘以提升营销效率成为热点,而服装定制作为服装行业新的发展点,更需要应用互联网和大数据提高其个性化和智能化营销服务。本文了服装定制互联网营销的发展现状和存在的问题,分析了大数据对服装定制行业营销的意义,设计出服装定制智慧营销平台技术架构,并对平台中定制客户画像、精准客户、流行趋势分析、智能推荐和服装搭配、线上线下数据融合等大数据营销技术进行了研究,最后提出了融合线上线下的客户服饰双向指导的服装定制营销案例。
Abstract:
It is a hot topic to integrate and mine operating data from all industries for improving marketing efficiency by internet and big data technique. As a new developing hot spot in clothing industry, Internet and big data technique are needed in clothing custom for improving personal and intelligent marketing services. In this paper, firstly current situation and existing problems of clothing customization marketing were reviewed. The significance of big data for the marketing of clothing customization industry was analyzed. The technical architecture of marketing platform was designed, and the marketing techniques of the customer profile, precision customer, popular trend analysis, smart recommendation, clothing matching and online and offline data fusion were studied. At last, a customer-clothing bidirectional guidance marketing example based on online-offline integration was proposed

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2017-11-24;
修回日期:2018-00-00
项目:国家自然科学基金面上项目(11671360)浙江省服装个性化定制协同创新中心(17034005-F)
作者简介:梁道雷(1976—),讲师,数据挖掘服装定制互联网营销
更新日期/Last Update: 2018-09-13